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Persona

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SIX 
PERSONAS,

Design is observing and analyzing each persona's challenges and finding solutions.

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A collaboration with Apple to develop a mobile app for Academy of Art University students based on the strategy "Get Together".

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ME,I Sex Education, a program aims to enhance the quality of sex education for Chinese teenagers through graphic design interventions.

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Journey Into Manhood is a book based on a true story from Love+Radio podcast, following a devout Catholic man's challenging journey of realizing he's gay.

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Asian Cart is a food delivery platform offering a diverse range of Asian cuisine, traditional ingredients, and expedited delivery services.

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Fragmented World: Putting Pieces Together in Wong Kar Wai's films is a film festival dedicated to showcasing the illustrious works of the esteemed Hong Kong film director, Wong Kar Wai.

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This project is a rebranding of the Boys & Girls Clubs of America, broadening its target audience from American children to young adults.

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