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Persona

N

.4

o

Age

42 years Old

Life Goal

Emily hopes to successfully balance caring for her husband and children and her career.

Challenges

Emily is too busy to cook for her family. She also wants some traditional Chinese food. 

Favorite Asian Food Delivery Apps

Weee!
Chowbus

HungryPanda

EMILY
LIANG,

a Chinese immigrant engineer, with her husband and children, living in Los Angeles.

Personality

Extrovert

Logic

Minimal

N

.4

o

Bringing Asian Food to Your Doorstep

Asian Cart is a platform offering a diverse range of Asian cuisine, traditional ingredients, and expedited delivery services.

Objective

In the United States, despite a sizable Asian population and numerous similar food delivery apps, there remains a scarcity of Asian-specific products and difficulties in purchasing traditional Asian cuisine or ingredients due to lengthy delivery times. To address these issues, this project developed a platform specifically tailored to Asian households, offering unique Asian foods and ingredients. 

Approach

To design a distinctive brand for Asian food delivery, I analyzed competitors in the market and summarized their strengths and weaknesses. Characteristic designs, unique to Asia, resonate more with Asian residents in the US, sparking a desire to purchase. Therefore, drawing inspiration from Asia's unique "pavilion" architecture and the representative asian red, I created a concise and representative brand identity.

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